Coca-Cola has released a new campaign in support of the Rio 2016 Olympics, #ThatsGold, featuring American soccer player Alex Morgan.
The campaign, which will broadcast globally on TV and in print, also features athletes Ashton Eaton, Tatyana McFadden, and Leo Manzano. Vice President of Global Creative at The Coca-Cola Company, Rodolfo Echeverria commented 'For Coca-Cola, gold moments are made of special feelings - joyful, refreshing, sharable - all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola. We look forward to bringing #ThatsGold to life in Rio de Janeiro and around the world'.